About
Highly accomplished Product Designer with over 8 years of experience specializing in human-centered design, IoT, and digital products. Proven track record of leading UX teams, driving strategic design initiatives, and delivering intuitive, research-backed solutions that enhance user engagement and achieve business objectives across diverse industries including fintech and fleet management.
Work
iot squared
|Senior Product Designer
Riyadh, Riyadh Province, Saudi Arabia
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Summary
Led end-to-end UX design for an enterprise IoT fleet management ecosystem, driving the development of real-time dashboards, mobile applications, and device integrations.
Highlights
Designed a connected dashcam application, integrating video timelines with sensor data, to enhance visualization and review of trip footage and events by improving data accessibility.
Developed a driver task management and tracking application, fully integrated with the IoT dashboard, which significantly improved trip scheduling, performance, and route efficiency for fleet operations.
Collaborated cross-functionally with product managers, engineers, and data scientists to ensure technical feasibility and strategic business alignment for product development, reducing potential rework by optimizing early-stage planning.
Championed accessibility, responsive design, and usability principles, ensuring consistent user experience across web dashboards and mobile applications for a diverse user base.
MDI (Onebank)
|User Experience Lead
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Summary
Directed the UX team in designing an inclusive, intuitive digital banking platform, driving consistency and user-centric design practices to enhance accessibility and engagement.
Highlights
Directed a UX team in the design and development of an inclusive, intuitive digital banking platform, enhancing user accessibility and engagement.
Implemented research-backed design practices, significantly improving usability and satisfaction for diverse customer segments through iterative testing.
Drove cross-platform UX consistency across mobile and web interfaces by establishing robust design systems and strategic frameworks, reducing design debt by an estimated 20%.
Championed data-driven design decisions, leveraging user testing, insights, and inclusive UX principles to optimize product development and reduce post-launch issues.
Vodafone
|Senior User Experience Designer
Germany
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Summary
Designed a user-centric B2B platform for Vodafone Germany, optimizing user experience and championing UX improvements to serve a broad European client base.
Highlights
Designed a user-centric B2B platform for Vodafone Germany, effectively balancing the needs of Vodafone and its partners to serve a broad European client base.
Conducted comprehensive user research to inform and guide the development of adaptable white-label designs for future European market expansion, influencing product strategy.
Optimized the user experience for German B2B clients by implementing efficient workflows and intuitive interfaces, enhancing productivity and user adoption.
Developed high-fidelity prototypes and championed significant UX improvements for existing B2B products, leading to enhanced user satisfaction and reduced support queries.
ITWorx
|Senior User Experience Designer
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Summary
Applied extensive UX design expertise to deliver impactful digital solutions and enhance user engagement for a diverse client portfolio.
Highlights
Directed the full lifecycle of UX design for multiple digital products, from initial concept to launch, ensuring alignment with user needs and business objectives.
Conducted comprehensive user research, including interviews and usability testing, to gather insights that informed design decisions and product roadmaps, leading to improved product-market fit.
Collaborated effectively with product management and engineering teams to translate complex requirements into intuitive and accessible user interfaces, reducing development cycles by streamlining design handoffs.
Developed and maintained design systems and style guides, ensuring consistency and efficiency across various projects and platforms, which accelerated design delivery by an estimated 15%.
Education
Interaction Design Foundation (IxDF)
Professional Development
User Experience, Interaction Design
Courses
User Research: Methods and best practices
Information Visualization: Getting Dashboards Right
Gestalt Psychology and Web Design: The Ultimate Guide
Mobile User Experience (UX) Design
Human-Computer Interaction - HCI
Design Thinking the beginners guide
Udemy
Course
Usability and UX
Courses
The Ultimate Guide to Usability and UX
University of Minnesota | Coursera
Course
User Interface Design
Courses
Introduction to User Interface Design
Bachelor of Science
Computer Science and Information Technology
Languages
English
Arabic
Skills
UX & Product Strategy
Design thinking & UX strategy, Human centred design, Data informed design.
Research & Testing
User research & usability testing, Journey mapping & storytelling, Rapid prototyping & iteration.
Tools
Figma, Framer, Sketch, Adobe XD, Zeplin, Maze, FigJam, Miro, Google Analytics.